My friend John Reid is in advertising. He took a whole Internets worth of heat when his agency took over the Radio Shack account. They crafted a campaign to help make Radio Shack relevant again, culling its focus, branding it The Shack, etc. It wasn't very popular with the blogosphere, and probably not very popular with hip ad types in general. I certainly had my doubts.
I often forget that the namesake section, the "I Have a Dream" section – of this speech was ad-libbed. It's kind of cool though, you can see it when you watch it. He reads faithfully from his notes for most of it, and at about the 12:00 mark starts to ad lib and search his head for the right words (at times looking quite terrified that he might go blank!). Then he goes back to his prepared text at about 14:45. And so, we get possibly the most iconic 3 minutes of public speech since the Gettysburg Address – from pure emotion.
2 years ago, I surmised that SanDisk could not make any headway against the iPod, because they we're trying to violate the laws of positioning by challenging the iPod on it's own turf. SanDisk's CEO said it even more succinctly today (albeit 2 years late): "You can't iPod the iPod."
I dunno, I was feeling kind of smug, so I thought I'd write about it. *pats self on back*