Portions

It’s funny. Americans are obsessed with portion size. We treat it as a sign of quality.

Ask someone why they think The Cheesecake Factory is a good restaurant and the answer you get is inevitably "big portions." Supersize. Big Gulp. The list is endless. Why are we hungrier now than we were 50 years ago?

I thought this was an interesting illustration of how prevalent this thinking has become:

There is this new meat substitute product coming to market this year. The story is that it looks, feels, cooks and tastes just like hamburger. But with 60% less calories, 1/2 the fat and 1/2 the saturated fat.

What a great thing! Eat a meal, have it be healthier and give up nothing! But when they asked an industry expert what was so great about it, he said this:

"There are a lot of people who try to cut back on meat," Mogelonsky
said. "Just think — if half your meat is soy, you can have twice as
many portions."

<sigh> Kind of defeats the purpose, doesn’t it?

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