After a while, we get to a point where we say “this is how it’s done in our industry.” Lawyers charge by the hour, cars run on gas, businesses use Windows, pill bottles are pill bottles. Well, you gotta love Target! They decided that pill bottles suck and set out to fix them. Here’s what they did. These bottles are so cool that I’m going to drive an extra 5 miles to get them. Pill bottles as a fashion statement. I love Target.

Here’s the thing: If Target can remake the pill bottle, and make it awesome, what can you do? What can I do? Everything can be better. Everything we do, everything we sell.

Lesson? We’re looking at our services, how we do them, how we sell them – everything. If Target can revolutionize pill bottles, well, we can revolutionize everything we do.

“This is how it’s done in our industry?” Calling card for change.