Exactly!

This may be one of the coolest things I have ever seen. Here’s the article, but basically Trent Reznor aka Nine Inch Nails just released his latest song open-source. You can download it, and you can remix it to your hearts content. While record companies are scrambling at a fever pitch to keep you from getting free music, Trent does it one better. He releases the whole song with all the tracks!

Here’s the thing: This is the new way to do business. This is the new way to promote art. Sure, his label will spend millions promoting his new album, but they will never buy this kind of buzz and goodwill.

Lesson I learned? Give away some good ideas. Share you knowledge with people. It will come around.

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